Ten Entrepreneurship Principles from The Bhagavad Gita. By Sanjay B Dalal, founder & CEO, oGoing

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Sanjay B Dalal felt a connection with The Bhagavad Gita when he saw and heard the discourse of Swami Chinmayananda as a young teenager in Ahmedabad, Gujarat; over two decades later, when Sanjay met Vedic Scholar Prabha Duneja in Fremont, California in 2003, his connection with The Bhagavad Gita grew deeper. Prabhaji presented to Sanjay not only the holy book but also her audio recordings and translations (sadly, Prabhaji began a new journey in 2019.) Sanjay’s parents Bharat and Asha also inspired him to read and understand the Bhagavad Gita, especially when he was going through tough times in the mid- nineties. Sanjay has been reading and listening to the teachings of The Bhagavad Gita by Swami Chinmayananda, Eknath Easwaran, Lars Martin Fosse and other authors (recently even chatGPT) over the past many years. Sanjay finds answers to many of the life’s toughest questions in The Bhagavad Gita. The journey towards truly learning and living the principles shared in this epic The Bhagavad Gita will keep going... I am hoping these Ten Entrepreneurship Principles guide entrepreneurs and business owners alike towards finding a greater purpose, fulfillment and success in their entrepreneurial journeys...

Dedicated to my parents Bharat C. Dalal and Asha Dalal

In the modern competitive business world, it takes an audacious entrepreneur to start a new business. The odds are stacked heavily against success. Several studies show that 20.8% of private sector businesses fail within the first year. After five years, 48.4% of new businesses have faltered. After 10 years, a whopping 65.1% of businesses have failed (BLS data). A faulty business model, an inadequate management team, unsuccessful marketing strategies, inflation, supply chain issues, access to capital and even bad luck are some of the reasons why new businesses fail in the first few years. Despite these staggering odds, every year, millions of entrepreneurs form new startup businesses all around the world with the dream of making it big one day.

Luckily, entrepreneurs can learn from the vital principles found in The Bhagavad Gita, insights which are as relevant today as they were more than two thousand years ago. Want to know the ten entrepreneurship principles from The Bhagavad Gita? Keep reading!

The Ten Entrepreneurship Principles

Principle 1. Follow Your Swadharma
Principle 2. Take Decisive Action
Principle 3. Embrace Resilience
Principle 4. Practice Detachment
Principle 5. Cultivate Self Discipline
Principle 6. Seek Knowledge and Self-Improvement
Principle 7. Lead by Example
Principle 8. Foster Teamwork and Collaboration
Principle 9. Adapt to Change
Principle 10. Find Inner Balance 

Download The Ten Entrepreneurship Principles from The Bhagavad Gita eBook at the Link below